Queen of Sports

Westin Buys Logo Space on Shirts of Opponents of Federer and Williams

September 1st, 2010 | Posted by Leah Hollar in Endorsement Deals,Tennis

In a one-match sponsorship deal, Roberta Vinci and Brian Dabul will be wearing Westin logos on their shirts. The two opponents of Roger Federer and Venus Williams may be expected to lose, so why would the company chose them to sponsor? The huge amount of  television exposure no matter who wins will make the sponsorship worth their money. The official hotel and resort partner of the US Open, Westin has been making a point to draw the attention of tennis fans. From giveaways of their trademark Heavenly Beds, to sending players to the suites of their most important clients, Westin is trying to go beyond throwing their logo on some shirts. It’s fitting, too, that Westin’s motto is “Westin serves you better.”