Freddie Couples’ Ecco Endorsement Sets New Records For The Shoe Company

July 29th, 2010 | Posted by Leah Hollar in Endorsement Deals,Golf | No Comments

Ecco is a conservative Danish shoe company that makes innovative and comfortable shoes. When they made a spikeless golf shoe, a hybrid product that looked like a street shoe, they didn’t expect it to sell incredibly well. The history of golf shoe sales has never favored such products. With that in mind, they projected sales for the shoe to be a meager 2,000 pairs in 2010. That is about the amount one Nordstrom chain location would buy in Converse All-Stars per month, just to put things in perspective.

Then Freddie Couples entered the picture. His endorsement with the company let him pick whatever shoes he chose for tournaments. He picked a few pairs of the spikeless Golf Street shoe, and went on to win three tournaments in a row leading up to the Masters. Then he played the Masters in Augusta and wore the spikeless shoes again, this time proving they were capable of withstanding the elements. From that point on, the shoe broke records, becoming the biggest selling golf shoe in the company’s history. Those 2,000 pairs have turned into 26,000 pairs that are set to hit stores this month, with another 55,000 expected to hit stores in the fall. Now Ecco has Freddie Couples’ endorsement to thank, but then again a good product doesn’t continue to sell unless it really is quality.

Photo: Ecco