Queen of Sports

Who Are Those Kids?

June 30th, 2010 | Posted by Queen of Sports in Charity,Endorsement Deals,Soccer

Fans new to the game of soccer have been asking who those kids are that accompany the players onto the field during the opening ceremonies. Well we have the answer!

FIFA partnered with McDonald’s for the McDonald’s Player Escort Program, which brings together the stars of today with the stars of the future.

The initiative will give 1,408 children ranging from the age of six to 10 from 47 different countries the chance to walk hand-in-hand onto the field with soccer stars at all 64 matched during the 2010 World Cup.

The children selected in their home countries through competitions and contests will attend the tournament, tour cultural sites in South Africa and play in their own friendly soccer matches.

McDonald’s has been an Official Sponsor of the FIFA World Cup since 1994.The McDonald’s Player Escort Program began in 2002 at the World Cup Korea/Japan. Since the program was started, more than 6,000 children have had the unique experience of walking on the field with soccer players.