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Adidas Extends Partnership With MLS
September 1st, 2010 | Posted by Leah Hollar in Endorsement Deals,Soccer
Adidas and Major League Soccer have extended their partnership, continuing Adidas’ position as official athletic sponsor and product supplier for the MLS. The agreement emphasizes a focus on developing soccer programs for the youth, in an effort to further the sport of soccer in the US. President of Adidas America said, “We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport. We share a long-term vision with MLS to develop the game and are excited to foster the next generation of American soccer stars.”
Adidas and the MLS have had a partnership since the league’s inception in 1996.
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