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K-Swiss’ New Ad Campaign Has Gone Viral
August 3rd, 2010 | Posted by Leah Hollar in Endorsement Deals,Football,MMA,Miscembedded by Embedded Video
YouTube Direkt
K-Swiss took a risk in their latest ad campaign which features Kenny Powers of the HBO series “Eastbound and Down”. The risk being using a fictional “athlete” to market their new Tubes shoes. Kenny Powers, (played by Danny McBride) plays a former professional baseball pitcher in the show who is forced to return to his hometown to teach elementary P.E. after retiring from baseball. The show is produced by Will Ferrell’s production company, and is centered around the sometimes raunchy but always humorous life of Kenny Powers. After Kanye West re-tweeted the above video featured on YouTube to his over 350,000 followers, the ads went viral. Featuring MMA fighter Urijah Faber, the Saints’ Jeremy Shockey, and Kenny Powers, the videos are comedic relief in comparison to the brand’s competition. Their demographic is the young male consumer, and between the creative advertising and reasonable price point of $75, we foresee success for the Tubes.
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One Response to “K-Swiss’ New Ad Campaign Has Gone Viral”
[...] merged last year. For those who are not MMA fans, you may recognize Faber from his appearance in K-Swiss’ ad campaign featuring Kenny Powers. Faber is also sponsored by Form Athletics and Amp [...]