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Nivea New Title Sponsor for AVP
March 31st, 2010 | Posted by Queen of Sports in Endorsement Deals,VolleyballNivea has signed a five-year title sponsor deal for the AVP. The deal includes changing the AVP’s logo from its current yellow to the deep blue color used in packaging by Nivea, which calls itself “the world’s largest skin and beauty care brand.”
“Their vision is to create a sea of blue at our events,” said AVP CEO Jason Hodell. Beiersdorf VP/Marketing Nicolas Maurer called it more of a lifestyle hookup than a sports play
The AVP’s 2010 season begins on April 10th in Fort Lauderdale.
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One Response to “Nivea New Title Sponsor for AVP”
Love the AVP at Oak St Beach – Chicago!