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Gillette And NHL’s Alex Ovechkin Form Partnership
December 8th, 2010 | Posted by Queen of Sports in Charity,Endorsement Deals,Hockey
The NHL’s Alex Ovechkin can add Gillette to his list of endorsers. It was announced today that the Washington Capitals hockey player signed a mutli-year deal to serve as a Gillette Brand Ambassador.
Alex will appear in advertising and marketing activities in support of the world’s leading male grooming brand in Russia and Eastern Europe and will collaborate with Gillette to create charity programs that will contribute to youth hockey development in the region, as well as the Washington, D. C. area.
“It’s an honor to work with Gillette, the world’s leading grooming brand. I look forward to partnering with Gillette to help young hockey players learn the game and to help them be the best they can be in hockey and in life,” said Alex.
The first campaign includes two television commercials along with print and online advertisements and point-of-sale materials featuring Alex’s name and likeness.
Photo: GQ
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2 Responses to “Gillette And NHL’s Alex Ovechkin Form Partnership”
[...] Capitals captain Alex Ovechkin sponsors razors, and has appeared in a Washington D.C. area Capital One commercial. But his popularity in Canada [...]
[...] Capitals captain Alex Ovechkin sponsors razors, and has appeared in a Washington D.C. area Capital One commercial. But his popularity in Canada [...]