Queen of Sports

Danilo Gallinari Promotes Sheets

embedded by Embedded Video

YouTube Direkt

Ok, ok, before you think we’re not being very lady-like by posting this video let us explain what Danilo Gallinari is promoting in this locker-room skit with sports broadcaster Melanie Collins. Sheets are new energy strips that can be placed on the tongue to provide quick energy through B vitamins. In some genius marketing, they posted this video on YouTube that has been viewed almost 20 times more than this one featuring LeBron James. Way to play off the man’s accent.

Erin Andrews Has To Give Up Reebok Endorsement in 2012

ESPN reporter and Dancing with the Stars alum Erin Andrews signed an endorsement deal with Reebok for their new Zig Tech shoes in January. Well, ESPN has just added a new policy for their employees that will force Erin to give up her new endorsement deal next year.

ESPN is allowing Erin to fulfill this years contract obligations with Reebok but come January 1, 2012, she’ll have to give up the lucrative deal.

“For Erin’s Reebok agreement, we plan to allow that commitment to be honored for the rest of the year before that relationship ends,” said ESPN spokesperson Josh Krulewitz. “The fact is that the sponsor has made significant commitments to campaigns involving Erin and we feel it’s the right thing to do to allow those commitments to be honored.”

Erin’s spokesperson had this to say, “She respects ESPN’s policy and has no other comment.” We’re guessing she’s not too happy about this…

What do you think about ESPN’s new policy? Do they have the right to dictate the endorsement deals their employees can do? Is it a conflict of interest that she is representing a sports brand? Is it fair that she has to lose that income? We want to hear from you – leave your thoughts in the comment section.

Check out some behind the scenes footage from Erin’s most recent Reebok shoot:

embedded by Embedded Video

YouTube Direkt

Photo: Reebok

LeBron James Joining Forces With Fenway Sports Group

Who knew LeBron James had an interest in the Liverpool soccer club? Well, it’s all about the benjamins, baby.

LeBron James is joining forces with Fenway Sports Group, the company that owns the Boston Red Sox franchise and the Liverpool soccer club. The deal will make James a minority interest in the Liverpool club, the world’s eighth largest soccer club in terms of revenue. Fenway Sports Group, owned by hedge-fund manager John Henry and Hollywood producer Tom Werner, will become the new world-wide representative of James and his sports-marketing firm. The deal with Liverpool is most significant, considering the club is one of the most popular and powerful teams in the world. The deal will also mark the first time a professional athlete in the prime of his career has had ownership in such a powerful team. Fenway will represent the commercial interests of James. Representing an athlete will be a first for the company.

Gloria James must have been celebrating her son’s success last night.

Photo: LeBron with Dr. Dre at Fenway Park last year. Anthony J. Causi / Splash News

Sneak Peek: Broncos Quarterback Tim Tebow’s New Jockey Commercial

embedded by Embedded Video

YouTube Direkt

Tim Tebow, the Heisman Trophy winning quarterback who now plays for the Denver Broncos is becoming a household name. He may not have caught many breaks starting last season, but that didn’t slow down his popularity. Check him out in this new commercial for Jockey, which is set to air April 4. Girls can catch a quick glance of Tebow shirtless in the first few seconds of the commercial.

Joe Mauer And Troy Polamalu In New Head & Shoulders Commercial

embedded by Embedded Video

YouTube Direkt

Check out Steelers defensive player Troy Polamalu and Minnesota Twins catcher Joe Mauer in the latest installment of commercials for Head & Shoulders shampoo.

Rafael Nadal Leading Bacardi’s Responsible Drinking Campaign

The No. 1 tennis player in the world, Rafael Nadal, has been announced as the new Bacardi Limited Global Social Responsibility Ambassador, and will lead the company’s responsible drinking campaign called “Champions Drink Responsibly.” The multi-media campaign will utilize social media platforms, including a YouTube channel and a “Champions Drink Responsibly” Facebook page, as well as other forms of advertising and public relations.

Nadal said in a statement, “I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is. That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world.” Check out some of the images from the campaign, shot by photographer Nadav Kander:

Photos: PR Newswire

Ochocinco And Erin Andrews Shoot New Reebok Commercial

Chad Ochocinco posted a couple photos of himself and Erin Andrews shooting a new commercial for Reebok’s Zigtech campaign. He posted the below picture of a screenshot from the shoot, with a caption reading, “We don’t just do it We Are It @reebok.”

Photos: Twitter

Rafael Nadal Bares (Almost) All In Armani Ads

We were flipping through one of our magazines last night and caught a glimpse of this full-page ad for Armani jeans featuring tennis hottie Rafael Nadal. The ad campaign, shot by Mert Alas and Marcus Piggott, is promoting the fashion house’s Spring 2011 Emporio Armani underwear and jeans lines.

Now the question is: who models underwear better? Rafael Nadal or David Beckham?

Photos: Armani

Athlete Sighting: Kobe Bryant

Kobe Bryant attended a party at Paramount Studios last night to celebrate the launch of Turkish Airlines’ new non-stop service from Los Angeles to Istanbul. The launch party began with a red carpet celebration at 8 pm. Kobe posed alongside flight crew and executives for the state-run airline, and his teammate Theo Ratliff was also in attendance.

The commercial Kobe filmed for the airline was lighthearted, but his support of the Turkish airline caused quite a stir within the Armenian community in Los Angeles.

Photo: Allen Berezovsky / PR Photos

John Wall’s Second Reebok Commercial

embedded by Embedded Video

YouTube Direkt

John Wall’s second commercial for Reebok’s Zigtech shoes has just been released. The first Reebok commercial he starred in came out last summer before he had even played an NBA game. The point guard for the Washington Wizards has definitely become the most recognized rookie of the year, regardless of his team’s performance.