Queen of Sports

Lindsey Vonn on Limited Edition Red Bull

Olympic skier Lindsey Vonn will be featured on the packaging of limited edition Red Bull.

“I never thought my face would be on the cover of a Red Bull Six Pack,” said Lindsey Vonn.

The Lindsey Vonn Limited Edition Six Pack is available for a limited time at Kroger, Safeway, Vons, Ralphs, Jewel-Osco and other locations nationwide.

Olympic Trio on New Wheaties Box

2010 Vancouver Olympians Shaun White, Lindsey Vonn and Seth Wescott will all grace the cover of new Wheaties boxes. Each athlete will have their own orange cereal box. They are each the first athlete in their respective sports to be on the cover.

Speedo Extends Partnership with Olympian Natalie Coughlin

Speedo announced the extension of its long-time partnership with 11-time Olympic medalist Natalie Coughlin through 2013. Coughlin, the most decorated female swimmer in Athens and Beijing, has worn Speedo swimwear her entire career and will continue to represent the brand as she looks ahead to London. After an 18-month break from swimming following the Beijing Games – which included a Hollywood star-making turn on ABC’s hit show “Dancing with the Stars” – Coughlin returns to competition at the Austin Grand Prix, March 4-6.

KFC Taps Athletes for New Campaign

Kentucky Fried Chicken has inked a deal with Philadelphia Eagles wide receiver Jason Avant, professional golfer J.B. Holmes and 2009 NCAA Champion and rising tennis star Devin Britton all teamed with KFC to test new branded athletic grips in each of their respective sports.

Avant, Holmes and Britton have signed deals with KFC to become the first-ever “Get a Grip” testers for the brand’s latest marketing endeavor – branded athletic grips.

“Everyone knows that getting a grip on the football is important, but it is also important when it comes to eating chicken,” said Avant, who relies on his grip to make plays each Sunday. “I’m looking forward to trying out both the new KFC Boneless Filet Box and KFC-branded wide receiver gloves this off-season.”

As part of the marketing relationship with KFC, each athlete will receive a year’s supply of free Boneless Filet Box meals in exchange for their expertise in testing the branded KFC grips.

Mr. Eva Longoria Parker

Wow – check out basketball player Tony Parker of the San Antonio with his wife Eva Longoria Parker of Desperate Housewives fame in a new ad for London Fog.