Queen of Sports

Reggie Bush Stars In New Pizza Hut Spot

Check out Reggie Bush‘s cameo in this new spot for Pizza Hut’s $10 Any pizza deal. Bush is the first pro football player to star in a Pizza Hut commercial in over a decade.

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Photo: PR Newswire

Shaq And Venus At Chelsea Piers For OREO Challenge

NBA legend Shaquille O’Neal and tennis superstar Venus Williams partnered with OREO for the launch of the “Triple Double OREO Cookie ‘Game Day’ Challenge” at Chelsea Piers in New York City earlier this week. The athletes posed for pictures with a life-size OREO cookie mascot, Stufy and then played each other one-on-one in their respective sports, basketball and tennis.

The highly anticipated new OREO cookie (pictured above) hit shelves recently featuring three cookies and two layers of cream, one vanilla, one chocolate.

Check out a recent promo spot with Shaq and Venus alongside NFL quarterback Eli Manning and Olympic speed skater Apolo Ohno:

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Photo: Splash News

Lamar And Khloe Love Pistachios

Los Angeles Laker player Lamar Odom and his reality TV star wife Khloe Kardashian are featured in a new commercial for Wonderful Pistachios titled Get Crackin’. The couple will be celebrating their 2-year wedding anniversary this month. Congrats you two!

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Reggie Bush Becomes Everlast’s Newest Brand Ambassador

Everlast, one of the leading brands in fight sports, decided to look outside the ring when selecting one of their latest endorsers.

Super Bowl champion Reggie Bush will join former “Biggest Loser” trainer and two-time Golden Gloves Champion Cara Castronuova as the brand’s ambassador.

Neil Morton, CEO of Everlast said in a press release, “Everlast is expanding our fight sports category to meet the demand from athletes of all sports, as well as fitness enthusiasts. Reggie and Cara are incredible athletes and the perfect ambassadors to represent how fight sports training is truly relevant to everyone.”

Bush contributes his agility and speed to off-season fight sports training. Under the new endorsement deal, Bush and Castronuova will train with Everlast equipment and participate in the brand’s advertising campaigns.

Photo: PR Newswire

Cam Newton Outtakes From Under Armour Campaign

Check out this brief clip of Carolina Panthers rookie quarterback Cam Newton. The spot features some funny outtakes from the recent Under Armour FOOTSTEPS campaign featuring the UA Charge RC running shoe which will debut on October 1st.

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We love seeing videos like this that make us smile and show another side of the athlete. Plus it gets us pumped for the start of the regular season… who’s excited?

*Thanks to Marlon for passing along this video

Olympic Gymnast Signs Endorsement Deal With Under Armour

Olympic gymnast Alicia Sacramone has signed a multi-year endorsement with sports brand Under Armour, becoming the first gymnast to sign with the apparel, footwear and accessories company.

Sacramone worked with designers at Under Armour on a custom-made leotard and will serve as a key Olympic ambassador for the brand.

Sacramone was a member of the silver medal-winning U.S. Olympic team in 2008 and is currently tied with Shannon Miller and Nastia Liukin for the highest career tally of World Championship medals for U.S. gymnasts. In a press release, Sacramone said, “I’m honored to join the Under Armour family, as Under Armour’s emphasis on training and its dedication to the next generation of athletes aligns perfectly with my core values. I’ve always admired Under Armour apparel for its performance and style and now, to get the chance to work alongside such a high caliber of world champion athletes, it’s just an unbelievable opportunity.”

New Under Armour Spot Featuring Tom Brady, Cam Newton And Georges St-Pierre

Under Armour launched a new spot today titled “Footsteps” featuring NFL star Tom Brady, NFL rookie Cam Newton and Octagon king Georges St-Pierre. The latest campaign is the largest footwear advertising for the company to-date and will debut the 60-second and 30-second commercial spots on MTV, BET, and ESPN, while online and print distribution will include Facebook, Yahoo! Sports, and STACK Magazine, amongst others.

The new footwear collection will be available at retail nationwide in December 2011; however, consumers will receive an advanced look at the product in October during a limited distribution to select retailers, including City Sports and Dick’s Sporting Goods.

We brought you a sneak peak of the spot a couple weeks back, you can watch that here. Check out the full 60-minute spot below:

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We dig this spot! What do you think?

Tiger Woods And Tag Heuer Part Ways

Tiger Woods and another corporate sponsor are parting ways. Watch-maker Tag Heuer has let their deal with the golfer expire. This brings the total count to 6 lost sponsorships since Tiger’s Thanksgiving day car crash which led to a spiral of troubles for the golfer.

Tiger’s agent confirmed the split to media members late Friday. This does not come as a huge surprise given that Tag Heuer suspended use of the golfer’s image following the revelation of several extramartial affairs.

The other top line brands to drop Tiger as an endorser since the Thanksgiving incident include Gillette, Gatorade, Accenture, AT&T and Golf Digest. He is currently still involved in partnerships with Nike Golf, EA Sports, Upper Deck, NetJets and TLC Laser Eye Centers.

Tiger returned to the competitive golf course this past weekend for the Bridgestone Invitational after taking three months off due to injuries. He finished one over par, tying for a 37th place finish. 31-year-old Australian Adam Scott finished first.

Anderson Silva Inks A Deal With Nike

Days after this video of Anderson Silva wearing a red Nike t-shirt showed up on the Internet with no explanation as to where it came from or what it’s for, it has been announced that UFC Middleweight Champion Anderson “The Spider” Silva has signed an endorsement deal with Nike Brazil.

Nike’s Director of Sports Marketing, Luis Alexandre confirmed the endorsement but no details have been disclosed. Silva is the first Brazilian mixed martial artist to sign a deal with the brand. He is joining Japanese mixed martial artists Yoshihiro Akiyama, Caol Uno, and Kazuyuki Miyata who are currently representing the brand.

Silva also signed a deal last week with the Brazillian branch of American fast-food company Burger King.

Photo: Mary Ann Owen /  WENN

Alexander Ovechkin Becomes The New Face Of Canadian Candy Bar

Washington Capitals captain Alex Ovechkin sponsors razors, and has appeared in a Washington D.C. area Capital One commercial. But his popularity in Canada won him his latest endorsement as the face of Mr. Big Deal candy bars, a spin-off of the Canadian Mr. Big candy bar. Former Capitals’ web producer Brett Leonhardt tweeted the above photo of Ovechkin on the candy bar wrapper. The wrapper reads, true to Ovechkin’s broken English, “Be big deal like me!”

Shaquille O’Neal endorsed the candy bar back in the day. The slogan for the candy when he was endorsing it was, “When you’re this this big, they call you Mister.”

Photos: Twitter and CandyWrapperMuseum.com