Queen of Sports

Maria Sharapova In Weird Evian Ad

Tennis pro Maria Sharapova attended Evian’s Baby On The Inside event earlier this week at the Openhouse Gallery in New York City. We are not liking this ensemble, the t-shirt is definitely odd but the outfit gets even stranger when paired with sequin gold shorts and a long black suit jacket. Yikes!

The new Evian campaign shows real people and celebrities wearing a t-shirt with the screen printed image of a baby’s body. The tagline for the campaign is “Live Young”. The new Evian advertisement is suppose to symbolize the effects of the company’s water on people of all ages.

Photos: Evian and Twitter

Roger Federer’s Latest Commercial For Lindt Truffles

Check out Roger Federer’s newest commercial for Lindt Truffles. Pretty cute spot.

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We’d definitely take an extra look at Roger’s tush too!

Adidas Extends Partnership With MLS

Adidas and Major League Soccer have extended their partnership, continuing Adidas’ position as official athletic sponsor and product supplier for the MLS. The agreement emphasizes a focus on developing soccer programs for the youth, in an effort to further the sport of soccer in the US. President of Adidas America said, “We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport.  We share a long-term vision with MLS to develop the game and are excited to foster the next generation of American soccer stars.”

Adidas and the MLS have had a partnership since the league’s inception in 1996.

Westin Buys Logo Space on Shirts of Opponents of Federer and Williams

In a one-match sponsorship deal, Roberta Vinci and Brian Dabul will be wearing Westin logos on their shirts. The two opponents of Roger Federer and Venus Williams may be expected to lose, so why would the company chose them to sponsor? The huge amount of  television exposure no matter who wins will make the sponsorship worth their money. The official hotel and resort partner of the US Open, Westin has been making a point to draw the attention of tennis fans. From giveaways of their trademark Heavenly Beds, to sending players to the suites of their most important clients, Westin is trying to go beyond throwing their logo on some shirts. It’s fitting, too, that Westin’s motto is “Westin serves you better.”

Troy’s Hair Insured For $1 Million

It was announced yesterday that head & shoulders has insured Troy Polamalu’s hair for $1 million! They took out the high priced insurance policy because the company recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.

“head & shoulders has gone above and beyond this year by insuring my Samoan locks for a cool $1 million. This reinforces that my full and thick hair is unstoppable,” says Troy Polamalu, who has been a spokesperson for the company for two years.

Troy’s hair is so renowned that he has not cut it in over seven years, making his hair so ridiculously full and thick that end to end it spans 100 football fields.

Check out the contest that head & shoulders is currently holding.

Photo: head & shoulders

Kaka Modeling For Adidas

We’ve found some awesome pictures of our favorite Brazilian soccer player Kaka modeling the latest Adidas gear.

In addition to having a modeling contract with Adidas, Kaka has been featured in ads for Armani and Dolce & Gabbana.

Photos: Adidas SLVR

Athlete Sighting: Andy Roddick

Tennis champ Andy Roddick and husband to swimsuit model Brooklyn Decker was at Macy’s at Queens Center Mall in New York on Friday making an appearance for Lacoste.

Andy is the face of the Lacoste men’s fragrance, Challenge. The fragrance blends a mix of citrus with aromatic lavender. Andy signed autographs and took pictures with fans.

Duffy’s Sports Grill Becomes “Official Sports Grill of the Florida Marlins”

Duffy’s Sports Grill, a regional chain popular in Florida, has just announced their partnership with the Florida Marlins, becoming the “Official Sports Grill of the Florida Marlins.” The chain will hold co-branded marketing initiatives,  giveaways, and special event activities at both their restaurants and Sun Life Stadium. The chain has also formed partnerships with the Florida Panthers and Miami Dolphins, and is able to increase the team’s fan bases while adding incentives for fans, with free ticket giveaways, player and cheerleader performances, and specially priced ticket offers.

New American Express Commercial Featuring Tennis Players

Check out the new American Express spot called Next Contenders featuring tennis players John Isner, Sam Querrey, Melanie Oudin and Caroline Wozniacki. The tag line for the spot is “What Does It Take To Rewrite History?” Each of these athletes are focused on the upcoming tennis tournament, the 2010 US Open in New York.

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We think it is an awesome, inspiring spot. Good stuff!

Dwyane Wade Goes Undercover

Miami Heat superstar Dwyane Wade went undercover at a local Dick’s Sporting Goods store to help promote the new Gatorade G series product. Dwyane under went a transformation which included putting on a wig, glasses and the Dick’s employee uniform. His alias for the undercover job was Gordon.

It’s pretty funny to watch how so many customers don’t recognize him – he still looks like Dwyane Wade to us! Check out the video below plus watch the peoples reaction when they reveal it’s Dwyane:

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